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Play Caller Social Club

  • Change the text and add your own content, including any information that is relevant to share. Then customize the font, size and scale to make it your own.

    Title 01

  • Change the text and add your own content, including any information that is relevant to share. Then customize the font, size and scale to make it your own.

    Title 02

  • Change the text and add your own content, including any information that is relevant to share. Then customize the font, size and scale to make it your own.

    Title 03

    • Discovery & Research

    • Primary Logo System

    • Primary & Secondary Logo Mark

    • Custom Typography

    • Brand Color Palette

    • Brand Patterns

    • Brand Style Guide

    • Apparel Design

    • Website Design

  • Educational, Goal-Oriented, Athletic

Play Caller Social Club was formed in 2023 as a non-profit organization based out of Richmond, Virginia to teach structured basketball to youth and also provide them other instruction to stay connected to the game through officiating. 

After being contacted by Ray and his team, we set up a Discovery Workshop to uncover the why behind Play Caller and how we can convey their messaging through impactful branding. After a deep dive discovery session, we found that Play Caller is filling a void that is needed among youth in basketball. Ray described how today's youth are not being taught fundamental basketball skills, but rather learning through highlight culture.

When discussing the direction of the logo and branding we decided to be intentional with the design, ensuring that it will be received well by the audience. 

We collaborated on a series of sketches before finally settling on the primary logo mark (a ball going through a hoop with the 'PC' serving as a net. The lines in the basketball are crafted to look like a diagramed play. We also developed this mark to work responsive fashion with a Circular, Horizontal and Badge design that doubles as a backboard. A custom wordmark and full typeface was also design for the brand, along with brand patterns and apparel.

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Jamaal Price

jamaal@pricedesign.club

©MMXXIV Price Design Club, LLC

All Rights Reserved.

Creativity is not a cookie-cutter process. If you're looking to build a one-of-a-kind brand, let's team up and chat! We will collaborate and capture your unique vision. 

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