citykings basketball

In 2025 I was approached by Emmanuel and his team who were looking to assemble an Australian junior boys basketball club, based out of Melbourne. The club would be called the Citykings.

The Challenge

The goal throughout the process was to create a brand mark that could be responsive throughout multiple touchpoints. Through the discovery and initial sketch phrase, we focused on the regal aspect of the name Citykings. We explored lion-based icons, but felt that it was an over-used strategy.

The Solution

We combed through multiple concepts and lockups before landing on the perfect solution. A crown motif mark that honors the land and each locale it serves.

​The Results

Citykings will be launching their club in the Fall of 2027 and will have hubs in Melbourne, Perth, Sydney, Adelaide and Gold Coast. Along with youth basketball clubs, Citykings will be partnering with institutions in Australia to create an amateur-to-pro network.