core services
PDC is definitely not a one-trick pony when it comes to offering design services. I provide functional logos and systems that adapt to whatever use is needed!
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Your logo is the face of your visual identity—the first impression that speaks for your brand. Through thoughtful research and precise execution, I create logos that truly represent your business, team, or personal brand. Beyond the logo itself, I’ll also develop a tailored color palette that not only enhances the design but also sets the foundation for future brand assets, ensuring consistency as your brand grows.
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Branding is more than just a logo—it’s about building a cohesive visual identity that captures the essence of who you are. Through research and discovery, we’ll uncover the driving force behind your brand, setting the foundation for an impactful aesthetic. From there, I’ll design a complete suite of visual assets—such as a primary mark, secondary mark, wordmark, brand patterns, and custom typography—crafted to amplify your brand voice and create a lasting connection with your audience.
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Let PDC be your go-to for all recurring design needs to grow your brand including:
Brand Identity Design
Icon Design
Brand Strategy
Illustration
Mascot Design
Apparel Design
Uniform Design
Custom Typography
Logo Animation
THE GAMEPLAN
In basketball, every team needs five players on the floor at all times to win a game. That’s how I look at approaching your branding. Each of these five proven steps is essential in building your championship brand!
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Our initial call is all about your project and design needs. After our conversation, I’ll provide a tailored quote based on what we discussed. Once you approve the quote, you’ll sign the agreement and submit a deposit—making everything official and ready to begin.
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During this stage, we’ll take a deep dive into your project. Beforehand, I’ll ask you to send over a list of brand nouns and put together a mood board that reflects the design aesthetic you’re drawn to. This step is essential for setting the tone and direction of your project, ensuring we start with a strong creative foundation.
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Using the details gathered from steps 1 and 2, I bring your vision to life. This stage begins with sketching concepts to explore ideas quickly and identify the strongest directions. From there, I refine and develop the designs digitally. Throughout the process, I’ll stay in touch and gather your feedback to ensure the concepts align with your vision.
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This stage is all about refining the work through your feedback. It’s important to share what you love as well as what isn’t working for you. The clearer and more detailed your feedback, the more efficiently we can make adjustments and move closer to the perfect final result.
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Once you’ve approved the final designs and submitted the remaining balance, I’ll package your files and deliver them securely via email or Dropbox. From there, your brand is officially elevated a design above—equipped with elite branding that’s ready to make an impact.
LOGO DESIGN
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BRAND IDENTITY DESIGN
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CUSTOM TYPOGRAPHY
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ILLUSTRATION
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LOGO DESIGN | BRAND IDENTITY DESIGN | CUSTOM TYPOGRAPHY | ILLUSTRATION |
PDC RETAINER PLAN
The retainer program was created to ensure long-term success for your brand’s design needs. It locks you in for a set amount of monthly design time, ensuring that your creative demands are prioritized and met with consistency due to our established relationship and understanding of your design aesthetic.
WHAT ARE THE BENEFITS?
Convenience
The retainer program gives you peace of mind knowing that your design needs are being met by one individual who has a deep understanding of your brand. It locks you in for a set amount of monthly hours that otherwise would have to be scheduled around other projects. Small design tasks can be handled with a quicker turnaround, reducing stress on your end so that you can conduct your day to day business. A true white glove approach!
Consistency
Instead of hiring multiple designers to maintain one vision, you will work with only one who consistently assesses your brand’s needs and discusses those pain points with you.
Communication
You will work with a seasoned designer who has the ability to find solutions to your design problems and create new visions for your brand when needed.
Cost
The retainer program eliminates the need for hiring an in-house employee to oversee design tasks. You get a professional designer without the overhead of one working for your company.
what’s offered?
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Includes logos, icons, wordmarks & typography treatments
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Includes design for print on demand, embroidery, screen print and vinyl.
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Includes new mascot designs for sports teams and clubs, one-off illustrations for brand assets and special events
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Includes designs for jerseys and warm-ups of all sports as well as custom mockups
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Includes design for business cards, letterhead, brochures, digital and print flyers, YouTube banners, etc.
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Simplistic 1-3 page web design & maintenance (Only in Squarespace). Hosting costs are the sole responsibility of the client.
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Let’s draw up your game plan and build a brand ready for the big stage.