play caller social club

Play Caller Social Club was formed in 2023 as a non-profit organization based out of Richmond, Virginia to teach structured basketball to youth and also provide them other instruction to stay connected to the game through officiating. 

The Challenge

After being contacted by Ray and his team, we set up a Discovery Workshop to uncover the why behind Play Caller and how we can convey their messaging through impactful branding. After a deep dive discovery session, we found that Play Caller is filling a void that is needed among youth in basketball. Ray described how today's youth are not being taught fundamental basketball skills, but rather learning through highlight culture.

The Solution

We collaborated on a series of sketches before finally settling on the primary logo mark (a ball going through a hoop with the 'PC' serving as a net. The lines in the basketball are crafted to look like a diagramed play. We also developed this mark to work responsive fashion with a Circular, Horizontal and Badge design that doubles as a backboard. A custom wordmark and full typeface was also design for the brand, along with brand patterns and apparel.

​The Results

Play Caller has grown organically over the last three plus years into a well-respected organization in the Virginia area. It has partnered with local high schools, creating PCSC-branded apparel and merchandise, as well as video content.