price design club

In 2022, I rebranded the studio to the name Price Design Club. The shift was motivated by having a deeper ownership of the work produced and pride in my last name.

The Challenge

Beginning with the original 2022 PDC mark, the goal was to convey what we do without being literal. After several sketches using monogram initials, we found a solid base with the outline of the letter P forming other initials within the inline. After a couple of brand audits, the PDC mark has evolved to a bolder, more stated icon.

The Solution

The 2026 refresh addressed the consistency with the mark and accompanying custom typeface. Both share the same angles and curves to better compliment each other.